CrusoniaThe two shores.
Carter Williams
Carter Williams has spent his entire career on one subject: how innovation actually happens. He started as a young engineer at McDonnell Douglas, then led R&D at Boeing, running Boeing's technology planning across internal and external development at Phantom Works, before founding and managing Boeing Ventures. Across his career he has directly managed over $600 million in early-stage ventures and corporate research, producing several billion dollars in new product revenue. He took Gridlogix from a four-person startup to a successful exit to Johnson Controls, founded the MIT Corporate Venturing Consortium, and co-founded the MIT Entrepreneurship Society. He writes about innovation at Creative Destruction.
As CEO of iSelect Fund ($150M+ AUM, 70+ investments at the convergence of food, health, and agriculture technology) he watched a pattern repeat: capital chasing every layer of the problem except the root cause. The companies that mattered most were moving nutrition upstream of medicine, and no instrument existed to price what they were really worth.
Ellen Brown
Ellen Brown has spent more than three decades operating at the top of the healthcare system she is now working to redesign. She has led corporate strategy for billion-dollar health plans and major health systems, launched and restructured plans, and shaped national policy, work grounded in an early career as an actuary and underwriter, where she learned to price risk the way the industry actually runs on it. She co-founded the national advisory firms Glenridge HealthCare Solutions and BP2 Health, focused on payment transformation, innovative delivery models, and government and commercial programs.
From the inside, Brown saw what the spending curve hides: the dollars sit downstream in treatment, while the most powerful lever sits upstream, in food, and almost no one has built a way to capture the value. She sharpened that conviction convening leaders across medicine, policy, and industry: through The Reverse Mullet Healthcare podcast, asking what could actually fix healthcare, and Food Is Health Revolution, on systemic redesign across agriculture, food, and healthcare. She founded Healthcare Actually to act on it, working with leaders across healthcare, food, and agriculture at the level where decisions get made.
Where the shores meet.
Two careers, opposite shores, one finding: the system underprices health and overpays for disease, and the gap between those two numbers is the largest unbuilt market in the economy.
Together they built Crusonia, a cross-sector platform and fund where a growing group of payers, providers, agriculture and food companies, and capital hold early optionality on the architecture healthcare has never had: System C. Where the money finally follows health instead of avoidable, reversible disease.